Today’s consumers have come to expect a seamless brand experience, whether they are in your store, browsing your e-commerce site, viewing your catalog, or interacting with your customer representatives. The STEP platform streamlines your physical and digital channels enabling you to:
Increase revenue by launching your latest designs faster than your competition. STEP helps you rapidly onboard new products, bundles and services through:
Manage all the key data of your products from ideation all the way through production and into sales.
Increase sales by creating product hierarchies and linking associated products to support cross-sell and up-sell opportunities, as well as 'shop the look' functionality. STEP also helps you create a more complete view of your customer to launch targeted and timely promotions.
Meet the global business requirements for language and other localization necessities such as currency and unit measures to expand your brand into new countries. STEP helps you launch targeted multilingual promotions based on key demographics and regions without creating data silos.
STEP is the only Master Data Management solution that supports multiple data domains on a single technology platform. Further increase the value of centralized product data by linking it with other key business information such as Customer, Supplier, Employee or Location data.
Best practices or fashion and lifestyle companies in managing data from concept, design, suppliers, through to consumers
The Swedish fashion brand introduces complex seasonal collections quickly and accurately, protecting the brand across all channels.
Danish fashion label manages seasonal collections and introduces new ones while supporting the company's digital transformation.
The fashion and lifestyle brand now handles seasonal collections - with regional and language version - in record time. Its catalogs are now produced in days instead of weeks.