Shifting trends and unpredictability have always been a part of the fashion industry. But today you also face growing competition across borders, an increasing number of new sales channels and consumers with increasing demands for product availability and brand consistency.

Stibo Systems’ Master Data Management solution, STEP, helps solve these issues by gathering, managing and sharing critical operational data about products, customers, suppliers, locations and assets across your entire organization to create a Digital Business Core™.


Express your brand consistently

Today’s consumers have come to expect a seamless brand experience, whether they are in your store, browsing your e-commerce site, viewing your catalog, or interacting with your customer representatives. The STEP platform streamlines your physical and digital channels enabling you to:

  • Create a single version of the truth for all of your product data, customer data, supplier data and digital assets
  • Synchronize all internal and external systems
  • Enable omnichannel retailing and seamless customer experiences
  • Build a single view of your customers
  • Drive additional value from your existing business systems

Launch products faster

Increase revenue by launching your latest designs faster than your competition. STEP helps you rapidly onboard new products, bundles and services through:

  • Coordination of suppliers and sales channels via onboarding tools that reduce manual effort while ensuring consistency
  • Multiple options for product content syndication
  • Ability to quickly manage product variations
  • Streamlined business processes and transparency
  • Improved overall data quality, governance and traceability


Take control of your digital assets

STEP’s built-in digital asset management capabilities provide a single shared repository for all your files, including photos, videos, music, PDFs, Word documents and more.

  • Directly reference assets to products, customers, services, locations and other entities
  • One file for all channels, with automatic conversions to channel-specific formats
  • Easily deliver rich content and related assets to online and offline channels


End-to-end product management

Manage all the key data of your products from ideation all the way through production and into sales.


Boost average order values

Increase sales by creating product hierarchies and linking associated products to support cross-sell and up-sell opportunities, as well as 'shop the look' functionality. STEP also helps you create a more complete view of your customer to launch targeted and timely promotions.


Minimize product returns

Inaccurate or incomplete product information often leads to customer dissatisfaction, which affects your profits through product returns. STEP helps fashion and lifestyle retailers reduce these kinds of returns by gathering, managing, publishing and sharing product information throughout your enterprise and across your supply chain.


Support international expansion

Meet the global business requirements for language and other localization necessities such as currency and unit measures to expand your brand into new countries. STEP helps you launch targeted multilingual promotions based on key demographics and regions without creating data silos.


Benefit from a single platform

STEP is the only Master Data Management solution that supports multiple data domains on a single technology platform. Further increase the value of centralized product data by linking it with other key business information such as Customer, Supplier, Employee or Location data.


Manage your products from beginning to end: SpirePLM™

With constantly changing customer tastes and increased pressures to take products to market faster, efficiently managing products from ideation to retirement is critical. SpirePLM™  is a Product Lifecycle Management (PLM) solution that complements your STEP implementation and enhances the way you design, develop and launch your private-label offerings. With SpirePLM you can:

  • Adapt to changing demands
  • Streamline your supply chain processes
  • Minimize errors and delays
  • Accelerate time-to-market


Dive Deeper


Fashion & Lifestyle - a full cycle approach

Best practices or fashion and lifestyle companies in managing data from concept, design, suppliers, through to consumers

Case Study

Tiger of Sweden

The Swedish fashion brand introduces complex seasonal collections quickly and accurately, protecting the brand across all channels.

Case Study

By Malene Birger

Danish fashion label manages seasonal collections and introduces new ones while supporting the company's digital transformation.

Case Study

Peak Performance

The fashion and lifestyle brand now handles seasonal collections - with regional and language version - in record time. Its catalogs are now produced in days instead of weeks.