Evidence-based sales and marketing has required you to shift from a focus on products to cost-conscious disease management across a range of products and services. It has also driven a shift towards product bundles that include prescriptions, diagnosis devices, compliance monitoring and home delivery.
Stibo Systems’ Master Data Management solution, STEP, centralises product descriptions, attributes and digital assets, as well as managing how they are assigned to providers and customers.
STEP consolidates your digital marketing information across your vendors and new acquisitions, while helping you integrate different channels, including consumers, distributors and payers. STEP breaks down data silos to create a Digital Business Core of critical operational data that enables you to easily manage:
Create bundled offerings to demonstrate cost savings and consolidated disease management to providers and payers. STEP supports the management and description of the following to support improvement outcomes:
By centralising your critical data and applying processes that keep it accurate and up-to-date, STEP can help you meet burdensome industry regulations and ensure that your products are safe and secure for your customers.
STEP easily integrates with upstream and downstream systems to synchronise detailed operational master data, including CRM, CMS, R&D and other clinical systems. With STEP, you can quickly integrate and cleanse data from acquired business lines and drive new value to your existing business systems.
Increase the value of your product, sales and marketing data by linking it with other key business information such as customer, physical asset, supplier, location or employee data.
Sweeten The Pill: compliance as a first step in a data health check for life sciences
PHARMACEUTICAL– information management for compliance and consistency
STEP for pharmaceutical