FASHION & LIFESTYLE
Shifting trends and unpredictability have always been a part of the fashion industry. But today you also face growing competition across borders, an increasing number of new sales channels and consumers with increasing demands for product availability and brand consistency.
Stibo Systems’ Master Data Management solution, STEP, helps solve these issues by gathering, managing and sharing critical operational data about products, customers, suppliers, locations and assets across your entire organisation to create a Digital Business Core.
Today’s consumers have come to expect a seamless brand experience, whether they are in your store, browsing your e-commerce site, viewing your catalog, or interacting with your customer representatives. The STEP platform streamlines your physical and digital channels enabling you to:
Increase revenue by launching your latest designs faster than your competition. STEP helps you rapidly onboard new products, bundles and services through:
STEP’s built-in digital asset management capabilities provide a single shared repository for all your files, including photos, videos, music, PDFs, Word documents and more.
With constantly changing customer tastes and increased pressures to take products to market faster, efficiently managing products from ideation to retirement is critical. SpirePLM™ is a Product Lifecycle Management (PLM) solution that complements your STEP implementation and enhances the way you design, develop and launch your private-label offerings. With SpirePLM™ you can:
Inaccurate or incomplete product information often leads to customer dissatisfaction, which affects your profits through product returns. STEP helps fashion and lifestyle retailers reduce these kinds of returns by gathering, managing, publishing and sharing product information throughout your enterprise and across your supply chain.
Meet the global business requirements for language and other localisation necessities such as currency and unit measures to expand your brand into new countries. STEP helps you launch targeted multilingual promotions based on key demographics and regions without creating data silos.
STEP is the only Master Data Management solution that supports multiple data domains on a single technology platform. Further increase the value of centralised product data by linking it with other key business information such as customer, supplier, employee or location data.
Increase sales by creating product hierarchies and linking associated products to support cross-sell and up-sell opportunities, as well as 'shop the look' functionality. STEP also helps you create a more complete view of your customer to launch targeted and timely promotions.
Fashion & lifestyle - a full cycle approach
Tiger of Sweden
By Malene Birger
Mountain Equipment Co-op