Customer experience is your battleground. By 2020, “CX” will overtake product and price as your most important differentiator. Customers increasingly demand personalized, consistent and relevant experiences regardless of how they interact with your company, or whether you’re a B2C or B2B firm.
This is likely all familiar to you. Various technology solutions have long promised a “360-degree customer view” that puts the customer first and helps you compete on experience, but for most, the results have fallen short.
The truth is that real customer centricity requires more than just your customer data to be centralized, linked together and highly accessible across your organization - not just clean and accurate. So how do you get there?
Stibo Systems Master Data Management platform, STEP, enables you to build a complete view of your customers by synchronising all systems across your enterprise where customer data resides to create a “golden” customer profile.
STEP goes further than other data management solutions by making it easy to link customer records to other data domains - such as product and location information - to allow you to truly create experiences your customers will love.
Whether you wish to execute an omnichannel brand strategy, deliver personalised products at scale, or build highly targeted marketing campaigns, STEP can: