SYDNEY, May 25, 2018

-- Riding the success of their rapid growth for the year, Stibo Systems Australia was proud to host its first MDM Conference in the Australian region last week. The conference was held on May 16th, at the historic Customs House in the centre of Sydney. The conference included industry business leaders, consultant specialists and data experts in attendance. Kicking off with keynote speaker Adam Ferrier, founder of Thinkerbell and a respected thought leader in the Science of Behavioural Economics and Creativity. The event boasted a line-up of notable speakers including Anita Dorwald - Chief Operating Officer of City Beach, Melissa Hayes - General Manager of Marketing of Blackwoods/Wesfarmers Industrial and Safety, industry representatives from GS1 Australia among others.

The MDM Conference provided a forum for data management experts across all industries to be at the nexus of ideas and policies that will fundamentally change data management around the world. Attendees explored critical topics such as industry data challenges, change enablement and readiness, customer centric design and protecting customer privacy.

“The conference brought together some of the industry's top thought leaders to evolve and challenge the current thinking on master data management”, said the Managing Director of Stibo Systems Australia. “We are thrilled with the participation and engagement from this year’s event and look forward to pushing the boundaries with the Australian market in the next 12 months”.

Capping the event was the Stibo Systems Head of Professional Services to discuss the latest trends in protecting customer privacy. This is pertinent in light of the new wave of legislation including the 2018 amendment to the Australian Privacy Act (Notifiable Data Breaches), as well as the looming introduction of GDPR (General Data Protection Regulation) which becomes enforceable from today. The enduring question posed to the audience resonated well beyond the wrap of the conference; “Are you Ready?”.

About Stibo Systems

Stibo Systems believes the future of business requires a Digital Business Core™ of operational data that is continuously shaped and delivered to where it can produce superior business outcomes. Stibo Systems is the driving force behind hundreds of forward-thinking companies around the world who have unlocked the full value of their information. Embracing a business-first mindset, Stibo Systems powers business users to act with confidence in their data, adapt quickly to changing market conditions and go beyond to anticipate what’s next. Stibo Systems is a privately held subsidiary of the Stibo A/S group, originally founded in 1794. Its corporate headquarters is located in Aarhus, Denmark.

Visit Stibo Systems at for the latest in Master Data Management (MDM) news, events, opinion.

Contact: Carlo Del Fabbro at or +61 2 8404 4286


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