Service offerings across the Telecommunications industry experience various rates of growth, use unique technologies, and need to comply with multiple investment and regulatory requirements. These differences have led companies toward operational fragmentation and separate lines of business. While these lines of business often function independently, there are benefits to operating, understanding and communicating with your customers across them.

Stibo Systems’ Master Data Management platform, STEP, provides you with a central repository to understand your data in its entirety while allowing you to simultaneously maintain the advantages of operational fragmentation. STEP enables cross-departmental sharing and collaboration to create and effectively market your products to correct channels.




Your customers are constantly bombarded by advertising and marketing campaigns. STEP allows you to grab meaningful attention from your customers, enabling communication that resonates with them.

  • Target relevant communications using the appropriate channels
  • Create relevant promotions for customers based on their behavior across lines of business
  • Use one voice in your customer interactions across customer service, billing and new business acquisition


Data from different sources within your enterprise can create inaccuracies and duplication, leaving room for error when operating across lines of business. STEP breaks down data silos and creates a Digital Business Core that allows you to:

  • Monitor and manage data from every business line
  • Merge duplicate information to promote the most accurate consolidated data
  • Create business rules and workflows to minimise errors
  • Bundle services for promotions and market them across multiple channels


With fierce competition in the industry, ensuring that your customers are satisfied is important since they can easily switch providers if they have a bad experience. STEP improves customer satisfaction through:

  • Customer insights delivered to point-of-sale systems for personalised interaction
  • Improved service with complete and accurate customer information across your entire business