Consumer packaged goods
Publishing your data and digital assets across online and offline channels is now a necessity for proper global brand management. Yet you need to accommodate this shift while still maintaining compliance regarding sourcing, ingredients, labeling, packaging and more.
Likewise, competitive forces and consumer demand have influenced more brands and manufacturers to blur the lines between their traditional wholesale business model and digital retailing.
Stibo Systems’ Master Data Management solution, STEP, helps you address these needs to improve profitability, performance and more effectively manage your global brands.
Manage your complete product lifecycle, from concept to physical good creation and place your products on shelves more quickly than your competitors.
Properly managing ingredient, raw material, recipe, nutrition and formula information about your products is important for creating transparency in your processes and keeping your customers safe and informed. STEP enables you to maintain the most granular details of this critical data in a fully traceable manner before publishing it to consumer-facing channels.
With a single view of your product, supplier and distributor information, you will be well equipped to track your products throughout their lifecycle.
Acquiring product information from suppliers and delivering it quickly and accurately to multiple business systems can be time-consuming and error-prone.
Today’s consumers expect your brand to deliver seamless cross-channel experiences. With one version of the truth for all of your product, nutrition, recipe and ingredient data, you’ll easily synchronise each of your internal and external systems, helping to take omnichannel from concept to operational reality.
STEP is the only Master Data Management solution that supports multiple data domains on a single technology platform. Increase the value of your centralised product data by combining it with other key business information such as customer, supplier, location data and more.
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