By Malene Birger fuels expansion plans with STEP.

The international fashion brand By Malene Birger, wants to expand both geographically and online. With Stibo Systems’ STEP solution, By Malene Birger manages to execute its expansion strategy successfully.

Benefits gained from the implementation include:

  • Maintaining uniform data quality
  • Versioning of complex seasonal collections for multichannel including language and regional needs
  • Potential for introducing new collections quickly
  • Reduced catalogue production time from weeks to days
  • Continued protection of the brand across all channels
  • Support digital transformation.
  • Read the whole success story by downloading the material.

 

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