Product managers’ responsibilities have grown increasingly complex. As the data economy expands, success requires managing product information across design and production, as well as store, supplier, vendor and other channels which continue to multiply. Master data management (MDM) enables product managers to understand and optimize operations. They can streamline planning, speed onboarding and improve compliance. They can also tailor content based on customer preferences and improve experiences online and in-store with error-free, accurate and consistent information.
MDM delivers on the promise of driving data-driven innovation in every phase of the product lifecycle. Teams communicate better both inside and outside of the organization and gain accurate, consistent and updated information that provides a 360° product view. MDM is your platform for accelerating time-to-market and rapidly responding to requirements. The result? You achieve digital agility to build better products.