Master Data Management Built For

Chief Marketing Officers

Build your digital strategy on a data-driven foundation that delivers real results.

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master data management built for chief marketing officers

Drive sales and stay ahead of the competition with greater data visibility and insights.

Marketing in the age of the customer means grappling with more complex challenges than ever before. Not only do customers rely heavily on digital channels to research products and prices before purchasing, they also expect more personalized experiences. While data offers hope for building a cohesive customer-centric strategy that results in more sales, making sense of it requires more than traditional technology.

Marketing-savvy enterprises need to master their data in order to transform information into strategic insights about their customers, making data a true asset.

The key to accessing trusted data and actionable insights is through a Digital Business Hub, enabled by Multidomain Master Data Management.

By connecting enterprise systems and customer, product and other data silos, you gain greater visibility across your data landscape, improve collaboration and deliver more personalized brand experiences. And with access to data you can trust, you can transform your operations into a customer-centric enterprise.

VIDEO How Master Data Management can help leaders like you.

Meet Linda, a marketing executive struggling with issues related to her company’s customer data. Linda and her team do not get the results they expect from their marketing activities because they don’t have an overview of all the data that resides in various systems. Watch the video to learn more about Linda and how she overcame the challenges her marketing department was facing.

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how master data management can help chief marketing officers like you

Collect data once and use it everywhere with a Digital Business Hub.

Build your digital strategy by leveraging your data through an interconnected Digital Business Hub that delivers real results. Eliminate silos and integrate data across one or more systems and domains – including third-party resource and value chain partners – to create a consolidated version of the truth that drives transparency, innovation and growth. DBH enables you to combine your data with the power of Stibo Systems’ Multidomain MDM platform to unearth new insights and design better processes, so you can do more with your data.

Start Building Your DBH Today

create a digital business hub as chief marketing officer

Discover what master data management can do for your business.

How CMOs Can Deliver Data-Driven Marketing with a Unified Customer View Discover how a complete customer view delivers better business outcomes. Get the Brief

The Next Era of Hyper-Personalization Learn how Customer MDM helps you create a hyper-connected, hyper-personalized experience that customers crave and businesses need. Get the Brochure

The Top 5 Challenges Every CMO Should Care About and How to Solve Them (Part 1) The first two challenges every CMO should care about and how to solve them with Customer MDM. Read the Blog Post

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88%

of prospects and customers expect a personalized experience from their marketers.

Survey from Evergage and Researchscape International Researchscape, 2018

Superior solutions that empower you to address
critical challenges.

Deliver data-driven strategy Gain unparalleled insight into customers, competitors and more

Drive customer centricity Improve the value of your marketing, sales and customer retention investments

Ensure relationship integrity

Enhance personalization strategies by better understanding complex data relationships

Grow your business Increase the quality of leads delivered to your sales
staff

Increase internal collaboration Connect sales, customer service and other divisions using MDM

Improve business outcomes

Connect and enrich data to drive better marketing decisions

Solving the Customer Loyalty Challenge
with Customer MDM.

Loyalty has become a complex, multifaceted paradigm in the new world of omnichannel commerce. What does it mean to the consumer and what are the factors driving it? How does data empower loyalty and how does master data management support it? Watch the webinar to understand more about solving the customer loyalty challenge.

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Success Stories

Unlock the power of information through better data management.

The Swedish fashion brand introduces complex seasonal collections quickly and accurately, protecting the brand across all channels. Read the Success Story

Speeding up product information translations by combining an MDM solution with translation software, rather than using inconsistent, manual methods. Read the Success Story

Find out how Stibo Systems helps Kellogg create a single version of the truth for all products globally, improve accuracy and validation of product and nutrition information and launch products faster. Read the Success Story

LET’S START CREATING A MORE TRANSPARENT WORLD Empower data transparency through MDM At Stibo Systems, our mission is to create the world’s most versatile master data management solutions, built to enable businesses to optimize their business, environmental and social performance. Connect with us today to start your journey to creating better business and a better world.