Marketing leadership in the age of the customer means grappling with more complex challenges than ever. More customers spend a greater amount of time on multiple channels researching, comparing and buying online before any contact with businesses. Data offers hope — for building a cohesive strategy that results in more sales — but making sense of it requires more than traditional technology.
Marketing-savvy enterprises need to master their data in order to transform information into a strategic asset.
The key to building insight is multidomain master data management (MDM).
You empower the enterprise systems across customer, product and other domains to leverage a unified, trusted source of the truth. You integrate data silos to gain greater visibility across your data landscape and improve collaboration. You transform your operations into a customer-centric enterprise.