Marketing in the age of the customer means grappling with more complex challenges than ever before. Not only do customers rely heavily on digital channels to research products and prices before purchasing, they also expect more personalized experiences. While data offers hope for building a cohesive customer-centric strategy that results in more sales, making sense of it requires more than traditional technology.
Marketing-savvy enterprises need to master their data in order to transform information into strategic insights about their customers, making data a true asset.
The key to accessing trusted data and actionable insights is through a Digital Business Hub, enabled by Multidomain Master Data Management.
By connecting enterprise systems and customer, product and other data silos, you gain greater visibility across your data landscape, improve collaboration and deliver more personalized brand experiences. And with access to data you can trust, you can transform your operations into a customer-centric enterprise.
Meet Linda, a marketing executive struggling with issues related to her company’s customer data. Linda and her team do not get the results they expect from their marketing activities because they don’t have an overview of all the data that resides in various systems. Watch the video to learn more about Linda and how she overcame the challenges her marketing department was facing.
Build your digital strategy by leveraging your data through an interconnected Digital Business Hub that delivers real results. Eliminate silos and integrate data across one or more systems and domains – including third-party resource and value chain partners – to create a consolidated version of the truth that drives transparency, innovation and growth. DBH enables you to combine your data with the power of Stibo Systems’ Multidomain MDM platform to unearth new insights and design better processes, so you can do more with your data.
Enhance personalization strategies by better understanding complex data relationships
Connect and enrich data to drive better marketing decisions
Loyalty has become a complex, multifaceted paradigm in the new world of omnichannel commerce. What does it mean to the consumer and what are the factors driving it? How does data empower loyalty and how does master data management support it? Watch the webinar to understand more about solving the customer loyalty challenge.