Fuel data-driven experiences to engage the empowered digital automotive customer

The road ahead is wide open. For automotive aftermarket companies, it means a strong shift into connected commerce, search, and expanded capabilities to reach consumers in digital channels. Product data has always been important but more comprehensive support of the customer journey and customer experience is needed. 

Consumer packaged goods are changing faster than ever and master data is increasingly at the center of it all

Editors note: For the latests updates, jump to our coverage of trends impacting CPG in 2021 and prior to that in 2020.

Most industries have felt the winds of change for a while now. Digital commerce strategies, customer-centricity, and product innovation have all made their way to the heart of business. These winds are now blowing across the consumer packaged goods (CPG) space.

How do CPG companies prepare to benefit from these changes, along with the emerging trends and predictions surfacing in the industry right now? A good place to start is reviewing the seven most prominent mega-trends affecting CPG right now, the challenges and opportunities they bring and what CPG manufacturers and brands can do to leverage the synergies existing within them.