What do leading insurers and retailers have in common? They’ve transformed fragmented, unreliable data into trusted, high-quality foundations – thanks to Amplifi, a trusted data and AI consultancy, and Stibo Systems.
Amplifi’s dedicated Stibo Systems Practice delivers end-to-end master data management (MDM) and product information management (PIM) solutions from implementation to optimization, backed by ongoing managed services.
As Stibo Systems’ GTM Partner of the Year 2025, our partnership is built on proven results. We have unmatched expertise with 50+ joint customers and experience of over 150 Stibo Systems Platform implementations across multiple industries.
Let’s take a closer look at our partnership in action.
A leading insurance company ingested data from multiple sources across various business units and customer types, which resulted in a data landscape of over 1 million customer records across multiple disparate systems.
Although its integration layer acted as a central conduit to unify these sources, the company lacked enrichment, governance and quality controls, leading to issues with accuracy, consistency and completeness. The insurer faced challenges common to complex organizations, including:
There was a need to strengthen this view to support key activities such as compliance and risk management across legal entity structures.
A central goal was to create a single, accurate source of truth by integrating data feeds into the Stibo Systems Platform and building complete golden records. We addressed key issues around data consolidation, enrichment and governance.
Our primary role was to capture requirements and translate them into clear designs and builds, ensuring a structured and effective implementation that functioned within real-world business processes.
Alongside the creation of golden records and the integration of external data, another key aspect was the implementation of a data quality workflow. This workflow enables the insurer to identify and address data quality issues or gaps early, ensuring records meet established standards before entering the match-and-merge process.
The project began with over 1.1 million fragmented, potentially duplicated records spread across five source systems. By implementing Stibo Systems Platform as a centralized MDM for customer data, Amplifi helped consolidate this data into 900,000 trusted golden records.
This gave the insurance company clarity of their data quality, allowing them to review and remediate issues (i.e., erroneous or incomplete records) at the source before full ingestion into Stibo Systems Platform.
To sustain these improvements, the insurer established workflows and began onboarding data stewards to oversee remediation and ongoing data management. Leveraging Amplifi’s experience in data rules and match tuning, the team expedited implementation by automating key processes.
“This project was streamlined from the offset, with clear deliverables that challenged and stretched the team to deliver against tight timelines. Excellent pre-work and preparation from the client made sure we could hit the ground running, resulting in seamless delivery and very positive feedback from them.”Chris Collings, SVP of Operations, Amplifi
Data landscape:
For a leading health and beauty retailer, managing data at scale had become a major obstacle. Product, supplier and inventory data were spread across more than 40 systems, with no single source of truth. This created 3.5 million conflicts, slowing operations and leaving customers without accurate information online. The retailer’s data landscape included:
- Legacy systems containing product, supplier and inventory data
- Bespoke internal platforms supporting store and digital operations
- Enterprise systems such as SAP for enterprise resource planning
The project covered over 260,000 products, including ~80,000 parent products and ~175,000 SKUs. Poor data quality left customers facing incomplete product pages, with missing details such as ingredients, specifications, images and delivery information. In some cases, even vital safety information like allergens was locked in static image files, creating compliance risks.
As a result, customers were turning away and the retailer’s digital market was shrinking. To restore confidence and improve sales, the business urgently needed a single, trusted source of accurate and enriched product data.
Solution: Creating a golden record and migrating data
Amplifi assembled two dedicated teams to tackle the retailer’s challenges in tandem:
- A PIM implementation team, focused on establishing the Stibo Systems Platform, designing its data model and setting up governance processes.
- A migration team, tasked with preparing, transforming and migrating the retailer’s data into the new system.
The PIM team partnered with the retailer to define a structure for managing the full lifecycle of product data. We identified seven key data sources to create a single, trusted golden record for each product. Then, clear workflows were introduced to define roles and responsibilities, providing visibility and control over each stage of data curation, enrichment and maintenance.
We integrated external data pools, such as Brandbank, to enrich product information with trusted digital assets like images, videos and specifications. This ensured that products could be displayed on the website with complete and accurate information, both legally and commercially. Additionally, custom exporters were built so the retailer’s website could consume PIM data while running smoothly.
Meanwhile, the migration team used our proven extract, transform, load (ETL) approach to move data into the new system. By running the PIM implementation alongside migration, we accelerated delivery while managing complexity and interdependencies.
Results: Trusted data, improved digital performance and long-term value
We delivered the data to a 99.9% accuracy rate by the final migration, with the remaining 0.1% of known issues quickly resolved as part of standard operations.
With Stibo Systems Platform in place, the retailer now has:
- A centralized, trusted source of product data, enriched and validated through external sources.
- Stronger governance, with clear processes for curation, maintenance and lifecycle management.
- Improved operational efficiency, with simplified day-to-day processes and faster product onboarding.
- A revitalized digital footprint, ensuring customers have access to accurate, complete and compelling product content.
The improvements are already making a difference. Customers can shop with confidence, supported by reliable product information. Trust has been strengthened, and digital sales are growing again, reversing the decline caused by poor-quality data.
Since go-live, Amplifi has continued to support the retailer by handling over 50+ enhancement requests and ongoing best-practice guidance, helping them get the most value from their new PIM platform.
"This was a significant, complex project, with a large-scale migration and PIM implementation running in parallel. Success was achieved through collaboration between our teams and the retailer, ensuring not just a smooth delivery, but a platform they can continue to evolve and grow with. By combining our Stibo Systems expertise with strategic data migration planning and execution, we’ve created a strong foundation for the retailer’s ecommerce platforms."Catherine Cherry, Director of Data Management, AmplifiNeed to bring clarity to your data landscape? Speak to our experts to discover how Amplifi can help you unlock the full potential of your data in partnership with Stibo Systems.
Contact us ahead of Connect 2025 to book a 1-2-1 meeting with our team.