Create high confidence customer and organization records by combining them into accurate and up-to-date Golden Records. Use a combination of matching algorithms in association with business rules to deliver a single view of customer data across all channels and touch points.
Associate customer and organization Golden Records through house holding, social media or through identification and management of relationships between and across your resolved customer entities to better understand each customer’s total worth and influence.
Incorporating critical data elements into your customer and organization Golden Records from data sets within the enterprise or from a third party to create a more accurate and informed view of each customer than previously available.
Send resolved and enhanced master data records to front-line business processes and analytical applications to improve customer experience at point of engagement, produce better insights and make better business decisions.
Learn how companies use STEP to be in full control of the data. Download the data sheet.
In this short video, Aberdeen Research Group shows the numbers to keep in mind
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