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When you sell to customers and organizations, you need to know who they are and recognize them at any point of contact. To achieve this, you need to be able to reconcile records that are stored in disparate business systems, sometimes across departmental boundaries.

With a Master Data Management strategy, you can create a single Golden Record for each organization and customer that allows you to make decisions with confidence knowing that the data you work with is complete and accurate.

download_picture.png Get the STEP for Customer Master Data Management data sheet

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RESOLVE

Create high confidence customer and organization records by combining them into accurate and up-to-date Golden Records. Use a combination of matching algorithms in association with business rules to deliver a single view of customer data across all channels and touch points.

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RELATE

Associate customer and organization Golden Records through house holding, social media or through identification and management of relationships between and across your resolved customer entities to better understand each customer’s total worth and influence.


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ENHANCE

Incorporating critical data elements into your customer and organization Golden Records from data sets within the enterprise or from a third party to create a more accurate and informed view of each customer than previously available.

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EXTEND

Send resolved and enhanced master data records to front-line business processes and analytical applications to improve customer experience at point of engagement, produce better insights and make better business decisions.

GET YOUR FACTS STRAIGHT ON MANAGING CUSTOMER DATA

Learn how companies use STEP to be in full control of the data. Download the data sheet.

 

Meet the new digital customer

 

THE THREE MOST IMPORTANT STATS YOU NEED TO KNOW ABOUT BEING CUSTOMER CENTRIC

In this short video, Aberdeen Research Group shows the numbers to keep in mind

Dive Deeper

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ON-DEMAND WEBINAR

Put MDM at the heart of your trusted 360 degree customer view

How to meet your new business demands by creating a 360 degree view of each of your customers

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ON-DEMAND WEBINAR

Mastering Customer Data and Controlling Business Destiny

Data-related challenges and strategies, and how you manage these with a customer-centric approach

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On-Demand Webinar

Mastering your Customer Relationships

Using customer data to create the perfect customer experience across their buying journey

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SOLUTION BRIEF

The GDPR: What is it, who does it affect and how?

Non-compliance will be expensive. This is what you need to know to start protecting yourself

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White Paper

New EU General Data Protection Regulation (GDPR)

A closer look at the GDPR is and what you need to do

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ebook

How to prepare for GDPR: A five-step guide

If you need to protect yourself, we recommend you follow this plan to be on the safe side

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ebook

The GDPR - How can Master Data Management help?

Connect the dots. Learn how to use MDM to solve the GDPR - and many other - data challenges

Benchmark Your Organization

How does your organization stack up in the area of data management? Get a quick, independent assessment

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