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Put MDM at the heart of your trusted 360 degree customer view

This on-demand will show how you can meet the new business demands that your organization faces by placing Master Data Management at the heart of your plans for a trusted, organization-wide 360 degree customer view.

More specifically, they are trying to create the right customer experiences to drive customer engagement. One thing is clear, the ability to leverage a trusted 360 degree view of the customer is fundamental to delivering the customer experience across the many steps of the customer journey.

Organizations are re-engineering their business strategies to meet the challenges of digital disruption in a world of proliferating interaction points.


Speaker's Bio

John Radcliffe
Director
Radcliffe Advisory Services Ltd

John Radcliffe has over 35 years of IT industry experience, including 18 years as an analyst at Gartner, where he authored major sections of the company’s key research on Master Data Management.

He now runs his own advisory company, specializing in MDM and data governance and advising end user organizations on successful MDM adoption and implementations.

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