The Kraft Heinz Company is the world’s fifth largest food and beverage company. With over 45 brands, managing a complex data set of 22,000 products and 23,000+ food images all coming from five different systems was challenging. There was a great need for Kraft Heinz to improve its infrastructure that supports, manages and enriches their product and nutrition information. This initiative spurred the implementation of Stibo Systems’ Master Data Management solution, STEP, which allows accurate and detailed information about their products, nutrition information, product images and logos to be available for internal, customer and consumer use.

Find out how implementing STEP led to:

  • Strengthened brand protection and integrity
  • The ability to expand in the Canadian marketplace
  • Improved customer and channel partner service and satisfaction
  • A single authoritative view of product and nutrition information, including digital assets
  • A configurable and secure platform to manage how product content is managed with their partners with governance and control
  • Elimination of management through spreadsheets and loosely integrated applications

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