The Impact of Fragmented Customer Data

Master Data Management (MDM) for Customer Data, also known as Customer Data Integration (CDI), combines the technology, processes and services needed to set up and maintain an accurate, timely, complete and comprehensive representation of a customer across multiple channels, business lines and enterprises – typically from multiple sources of associated data in multiple application systems and databases. Inconsistencies and inaccuracies in customer data can create many challenges:

  • Lost Revenue
  • Poor Customer Satisfaction
  • Non-Relevant Marketing Campaigns
  • Operational Inefficiencies
  • Compliance Issues

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