Retailers today are facing serious competitive pressures. The adoption of new sales channels, the abundance of product options and the emergence of mass personalization have led consumers to have higher expectations and become more price sensitive, leading to less brand loyalty than in the past.
Managing information and synchronizing it across channels has become a pressing priority for retailers who are implementing an omni-channel strategy. Stibo Systems master data management solution helps retailers address these needs and more to improve profitability, performance and customer experience.
|Improve customer satisfaction|
|Increase up-sell and cross-sell conversions|
|Synchronize digital and physical channels|
"Stibo's STEP has been instrumental in helping us achieve an accurate, consistent and trustworthy view of our product data, which is allowing us to meet our goal of improving operations and more accurately promoting our products to customers. STEP makes it easy for us to optimize our operations and deliver a compelling and consistent marketing message to our shoppers."
-Murray Chenery, General Manager, Marketing at Target Australia