Product information management
Product information management (PIM) — also known as product data management, product MDM or MDM of product data — is a specific domain within the broader MDM discipline.
As defined by Ventana Research, PIM encompasses both the processes and technologies required to manage data about products, items or materials enterprise wide. It also includes all the steps and supporting information management technologies needed to produce complete, consistent and reliable product records.
PIM enables efficient management of both structured and unstructured data — such as product-related rich media — on the web and across all print media. As such, it often includes catalog management processes, catalog content management, digital asset management and web content management related to products and promotions.
UPCOMING EVENTS
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Retail Technology Summit, LondonJoin us at this unique event exploring how the smarter use of technology in retail can help you build your business, maximise new channel opportunities, reduce operating costs, and more.
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The Retail Conference, America Square Conference Centre, LondonFor the third year running this event offers engaging content, delivered by retailers for retailers, enabling you to expand your knowledge and gain insight into what the rest of the market is up to. -
IDEA E-Biz Forum in Dallas, TexasCome learn how to eOptimize Your Business! -
Shop.org's Annual Summit in Dallas, Texas -
Bazaarvoice Social Commerce Summit, BFI IMAX, Waterloo LondonBazaarvoice helps all types of businesses capture, display, share, and analyze customer conversations online. The combination of technology and personalized services help brands build online communities that drive measureable business goals. -
Internet Retailing Conference, LondonInternet Retailing 2010 is for business people in retail. It is not a supplier, sales pitch-led conference. It is a senior-level event which last year attracted top level executives from pure play, multi-channel and bricks and mortar retailers, along with suppliers and analysts. With its in-depth case studies, thought leadership sessions and presentations by industry and retail experts, the conference is as relevant to CEOs as it is to Heads of Ecommerce, Marketing Managers and Logistics Managers. -
Ovum MDM Strategy Briefing, LondonJoin us at this unique event to hear from leading MDM analyst Madan Sheina on how you can create value through Master Data Management.
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