Product Information Management, PIM, Master Data Management, MDM, Multichannel Publishing
master data management course

Master data management course

Looking for an all-encompassing master data management course? Stibo Systems offers a number of comprehensive MDM training sessions to ensure you get the most out of your STEP platform. Contact us for more information on our training and other educational options.
 
Both our customer support and training experts are seasoned industry professionals with an average tenure of more than 10 years at Stibo Systems. They have an extensive background in the MDM space and are fully committed to providing you with quality support, guidance and meticulous attention to all customer issues.

Product Information Management (PIM) and Product Data Management

Product information management (PIM) — also known as product data management, product MDM or MDM of product data — is a specific domain within the broader MDM discipline.

As defined by Ventana Research, PIM encompasses both the processes and technologies required to manage data about products, items or materials enterprisewide. It also includes all the steps and supporting information management technologies needed to produce complete, consistent and reliable product records.

PIM enables efficient management of both structured and unstructured data — such as product-related rich media — on the web and across all print media. As such, it often includes catalog management processes, catalog content management, digital asset management and web content management related to products and promotions.



 

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