Product Information Management, PIM, Master Data Management, MDM, Multichannel Publishing

Publish Master Data


Managing, gathering and sharing master data is a crucial function of a healthy business.  But unlike competing MDM applications that primarily focus on the infrastructural capabilities of an MDM platform, STEP goes far beyond basic data management and distribution.  STEP enables the use of master data to provide value to the business units within a company.  This provides a fast return-on-investment, and a solution with an easy-to-use interface that your team will quickly master.


Publish Master Data Across Channels to Ensure Brand Consistency, Grow Sales, and Provide Product Support

STEP offers an extremely powerful set of optional applications that enable efficient use of master data in both printed materials, and online tools and applications.

Print Publishing with STEP
Combining accurate master data with a rich set of functional tools that are seamlessly integrated with the leading DTP applications from Quark and Adobe is a core differentiator of the STEP master data platform. Quickly and efficiently publish to every imaginable type of printed material, including:

  • High-End Catalogs full of layout and design
  • Reference Catalogs that span hundreds to thousands of pages
  • Brochures for products and services
  • Promotional Flyers & Circulars
  • Advertisements and Signage
  • Applications and Use Guides
  • Data Sheets
  • Technical Manuals
  • Installation Materials and Documentation
  • Packaging
  • Tags and Labels


Electronic Publishing with STEP

Publishing to electronic channels is an important part of a multichannel approach.  STEP makes the process simple with a rich user interface that allows business users to easily update all online information.  Examples of online tools that STEP publishes data to include:

  • Web Sites 
  • Microsites
  • Web Catalogs
  • Portals
  • Product & Service Configurators
  • Web & Enterprise Search Tools
  • eBay
  • Amazon.com