Master Your Multichannel Publishing

Managing, gathering and sharing master data is a crucial function of a healthy business. But unlike competing MDM applications that primarily focus on the infrastructural capabilities of an MDM platform, STEP goes far beyond basic data management and distribution.

Ensure Brand Consistency, Grow Sales and Provide Product Support

STEP’s advanced and feature-rich multichannel publishing tools also enable you to publish master data seamlessly and consistently across both print and online channels without having to build costly and cumbersome point-to-point data connections.

Plus, STEP's efficient data distribution tools allow you to more easily synchronize product information — regardless of format, language, currency or physical location — with the back-end applications and external systems throughout your information supply chain.

Print Publishing with STEP

A core differentiator of the STEP master data platform is its ability to combine accurate master data with an unmatched set of functional tools that are seamlessly integrated with the leading DTP applications from Quark and Adobe. With STEP, you’ll be able to quickly and efficiently publish to every imaginable type of printed media, including:

• High-end catalogs with complex layout and design attributes

• Reference catalogs that span thousands of pages
• Brochures for products and services
• Promotional flyers and circulars
• Advertisements and signage
• Application and use guides
• Data sheets
• Technical manuals
• Installation materials and related documentation
• Packaging
• Tags and shelf labels

Electronic Publishing with STEP

Controlling the delivery and management of product content to your websites and e-commerce applications is a critical piece of any multichannel effort. STEP’s visually rich and intuitive user interface allows business users to easily update all online information without having to involve IT staff or other scarce technical resources. Examples of online tools that STEP publishes data to include:

• Websites
• Microsites
• Web catalogs
• Portals
• Product and service configurators
• Web and enterprise search tools
• E-commerce giants such as eBay and Amazon.com