
Retailers today face increased competition due to a greater variety of retail channels and increased product options. The emergence of mass customization has led consumers to become more demanding, price-sensitive and disloyal. And global economic conditions continue to erode consumer confidence, forcing retailers to offer discounts on an unprecedented scale.
Surviving and thriving in this environment calls for clear and continual visibility into demand, which requires fast access to accurate product data — master data that often resides in multiple systems and in many different formats, both within the enterprise and in external systems.
Stibo’s STEP master data platform enables retailers to turn master data into a trusted asset by more effectively gathering product data from suppliers and trading partners. By managing and versioning that data with your brand and message. And by sharing it seamlessly with back-end and customer-facing applications in stores, customer contact centers and external channels — regardless of format, language, currency or physical location constraints.
Retailers using Stibo’s STEP master data platform report far-reaching benefits, including:
- Improved cross-sell and up-sell conversions
- Reduced time to market of new products
- Fewer out-of-stocks
- Reduced inventory costs
- Enhanced effectiveness of your investment in enterprise search
- Fewer point-to-point integrations between applications
- Lower administrative and data-cleansing costs
- Greater procurement efficiencies and procurement leverage
To learn how Stibo Systems can make a measurable difference in your retail business, download our retail solution brief. Or, to have a representative contact you, visit our contact information page.

Master Data Management |
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STEP Overview |