
Wholesale distributors that market diverse products lines must manage thousands of SKUs and massive amounts of product attributes and other reference data. But in many cases, this master data resides in multiple systems and on disjointed spreadsheets, both internally and externally with suppliers.
Over time, managing the growing pool of data becomes a huge challenge. Maintaining consistency and reconciling conflicting product information is labor-intensive and costly. It impairs decision making. It slows responsiveness. And it prevents distributors from pursuing new business opportunities or reacting to changing market conditions.
Stibo’s STEP master data platform enables distributors to turn master data into a trusted asset by more effectively gathering product data from manufacturers and suppliers. By managing and versioning that data with the appropriate message. And by sharing it seamlessly with back-end applications in your information supply chain and across the web, online portals, catalogs, print media and other points of contact — regardless of format, language, currency or physical location constraints.
Distributors using Stibo’s STEP master data platform report far-reaching benefits, including:
- Increased visibility into customer demand
- Greater ability to capitalize on private-label opportunities
- Lower inventory levels
- Improved collaboration with manufacturers, suppliers and retailers
- Reduced administrative and data-cleansing costs
- Enhanced procurement efficiencies, sourcing capabilities and buying power
- Fewer point-to-point integrations between applications
- Greater compliance with government regulations
To learn how Stibo Systems can make a measurable difference in your distribution business, download our distribution solution brief. Or, to have a representative contact you, visit our contact information page.

Master Data Management |
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STEP Overview |