Multichannel

Leveraging multiple points of contact. For example, multiple channels for a retailer to interact with customers could include website, email, wireless (WAP, SMS,/MMS, Call Center/CSR, printed catalog, kiosk, Point-of-Sale (POS), direct mailings, mass media, etc. The objective of multichannel marketing is to make it easy for a consumer to buy from them in whatever way is most appropriate.

Multichannel capabilities in Master Data Management solutions include features for Multi-Channel Publishing and ability to perform Customer Data Integration from multiple channels.