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Enterprise content management (ECM) refers to the strategy for the management of unstructured information throughout an enterprise. Unstructured information can include documents, images, email and multimedia. The strategy includes how to govern content lifecycle processes and how to store digital files to support organizational objectives.
From an IT perspective, enterprise content management refers to a number of supporting technologies including document management systems (DMS); content management systems (CMS); digital asset management (DAM); workflow management (WMS); and web content management (WCM); and enterprise search together with authoring, collaboration and publishing tools.
One of the driving forces behind the adoption of an ECM strategy is the increased demand for compliance with regulatory standards. ECM can support compliance requirements through process governance, content accountability and traceability.
Product master data management (MDM) and product information management (PIM) provide structured product information specific processes and tools that can support an enterprise content management strategy. PIM can integrate to the information architecture through unstructured digital files exchange and collaborative content lifecycle processes.