The term product content management (PCM) is used as a synonym of product information management (PIM). The term product content management (PCM) has also been used when describing the components required of an eCommerce content management solution. The components required can include an eCommerce platform, web content management system (WCMS), digital asset management (DAM) and product content management.
The challenge of PCM for eCommerce is the need to deliver large product catalogs and support rapid growth and complexity. The product catalog gives granular and structured product information and metadata to support catalog browse hierarchies, site search and supports search based merchandising.
Stibo Systems’ STEP MDM platform provides product content management functionality that supports eCommerce platforms from leading vendors.
STEP helps enterprises:
Create and maintain large product catalogs
Acquire product data from multiple sources, including suppliers, syndication sources and internal business systems
Optimize product content management to enable improved site search, search-based merchandising and search engine optimization (SEO)
Support product merchandising through cross-sell links
Create and maintain versions of product information for market segments, micro-sites and mobile devices
Link structured product information to unstructured content, including images, documents and multi-media
Support globalization through localized product information and catalogs
Optimize the update of the online catalog with product updates and new product introductions
Syndicate product information and product catalogs to marketplaces and affiliate sites
Benefits of STEP Product Content Management (PCM) functionality:
Ensure high quality product information that will improve online customer satisfaction and sales
Deliver consistent product information cross channels including point of sale (POS), print and customer contact services
Integrate with business systems and the eCommerce platform providing master product data management
